Sara Wegman Sara Wegman

Human-centered product management

The most rewarding part of my day is showing someone a solution that makes them say, “Yes! This is exactly what I need.” As a product manager, my job is figuring out how to get there and leading others to do the same.

I currently work as Head of Product and Innovation for Binkies 3D, where I develop our company’s product development framework, lead the Product team, and guide new products from initial idea to market. Next to my work there, I do freelance work for select branding projects under the name Studio Beloved. I'm also an active member in online conversations around product management and web development as a writer and an editor for A List Apart.


Head of Product & Innovation, Binkies 3D

Full-time, Jan 2021 - present ( year mos.)

  • Product Manager for Studio 3D, which enables designers to create product-centered content using our catalog of 4000+ 3D models. I guided Studio’s development from initial idea to market and also serve as the owner of the product story, shaping the language and positioning we use for Studio.
  • Develop our company’s product development framework and methodologies.
  • Lead our five-person Product Team.
  • As a member of the Management Team, focus on the company’s operations and employee well-being initiatives.

Creative developer, Binkies 3D

Full-time, Jan 2020 - Jan 2021 (1 year)

  • Developed concepts and mockups for new ideas in our product development process. Guided concepts through multiple stages of feedback and refinement. Served as initial product owner when these designs were implemented.
  • Lead company’s 2020 rebrand and the redesign of the company website.
  • Created mockups for product proposals for external clients.
  • Built integrations of our 3D content for clients, adjusting the layout and design to reflect client wishes and brand guidelines.
  • Designed and built the first version of a web-based version of Bakery, an internal application the Content team uses to create 3D models.

Editor, A List Apart

Part time (volunteer basis), Jan 2019 - present ( years)

  • Work with writers to edit their articles for publication at A List Apart, a large online magazine that publishes articles about web design and development.
  • Help authors organize their thoughts, streamline arguments, improve their writing, and form a stronger thesis for their articles.
  • Validate the appropriateness of submissions for publications based on the quality of writing, originality of the premise, strength of argument, and suitability for our audience.

Front-end software engineer, Nalta

Fulltime, Jan 2019 - Dec 2020 (1 year)

  • Fully redesigned and rebranded Nalta’s digital presence after its merger with Webbeat. Designed the new logo, business cards, email signatures, and social media imagery, and built the new site. The redesign resulted in a 200% traffic increase to our website from August to September and new clients who found us through organic search.
  • Built a custom in-house email signature generator that allows an admin to update seasonal banners and disclaimers. This saved the company a week’s worth of effort in manually creating signatures for each employee.
  • Redesigned and implemented a new user interface for digitalAngel, a web app that couples with smart mattresses and wheelchairs to keep nurses up-to-date on their patients’ vital signs and positioning.
  • Implemented new features for digitalAngel that include better alarm monitoring, smoother user and patient creation, and the ability to modify user settings such as language.
  • Translated design teams’ wireframes and mockups into responsive, interactive views and pages for various clients, including a major food company.

Freelance developer and designer

Part-time, Nov 2018 - Dec 2019 (1 year 1 mos.)

  • Built and released Compliment Dash, a Chrome extension in the Google Chrome Store with a five-star rating and 115+ users. This new-tab dashboard keeps a to do list, greets the user by name, and offers them a unique compliment with a humorous twist.
  • Built the website for a politician running for city council, and scaled this to a multi-site that offered language support for her Spanish-speaking constituents.
  • Designed the logo and website, and built the WordPress site, for an educational website equipping parents and teachers to teach history through shadow puppetry.
  • Created Liturgicalli, a Chrome extension that modernizes the Christian lectionary and serves as an organizational tool. Transferred the complex analog system of the liturgical year, which relies on factors ranging from which day of the week certain holidays fall on to the cycles of the moon, into JavaScript. The extension also includes weather data and four possible translations for the user to choose from.

Blogger, Sara Laughed

Part-time, Feb 2012 - Nov 2018 (6 years 10 mos.)

  • Built the blog Sara Laughed ( to a readership of 1.6 million readers per year and a social following of 35,000. Wrote weekly posts covering a range of topics from crafts to college advice, some of which reached up to 600,000 hits and 100,000 shares. Some posts were syndicated with HerCampus. Partnered with brands including Amazon, Starbucks, and Tidal.
  • Ran College Compass (, the college-focused offshoot of the Sara Laughed blog, which featured college help articles, columns, and downloadable workbooks to help students perform better academically. From 2016 to 2017, the site received 25,000 readers per month. While the site is still online, I no longer update its contents.
  • Ran Seasons Illustrated, a creative devotional community of 6,000 members, from 2015 to 2017. Self-published 7 Seasons Illustrated studies, including two Amazon best-sellers.

Design fellow, The Tempest

Part-time, Dec 2017 - May 2018 (6 mos.)

  • Created the design elements for the website’s YouTube channel redesign.
  • Made headers and illustrations for articles to be published on the Tempest.

Design intern, Maya Elious

Part-time, Jun 2017 - Nov 2017 (6 mos.)

  • Created all social media and YouTube graphics related to Maya Elious’ mentorship program for female entrepreneurs.
  • Managed community interaction, discussion, and moderation in the private online community for Maya Elious’ mentorship program.

About this design

The flowers on this page are taken from 17th century floral still lifes by two Dutch female artists: Maria van Oosterwijck and Rachel Ruysch.

When I began redesigning my portfolio, I opted a dark design early on. In drawing inspiration, I started thinking about Dutch Golden Age painting, which is characterized by muted, moody colors. Working in the Netherlands in quite a different medium — one in which constant advances often render even last year's work dated — I liked the idea of utilizing this traditional work in a new way.

When doing research, I discovered that floral paintings were often the specialty of the few female painters of the era. I knew that in evoking the feeling of this genre of art, I wanted to celebrate these female artists and their beautiful work.

Many thanks to the Rijksmuseum and their Rijks Studio for access to high-resolution images of these paintings. To learn more about van Oosterwijck and Ruysch, head to the Rijksmuseum's website.